2 Websites, 1 GMB Listing, Recommendations?

Joseph_Jones

Member
Joined
Feb 20, 2020
Messages
4
Hi there,

This is my very first thread and I can't wait to hear what everyone has to say on this topic.

My client is a service area business that uses 2 websites. Website #1 has their business name in the domain URL, H1 tag, all over the website. Website #2 uses a keyword they're focused on for their domain URL, H1 tag, but there are parts of the website that actually mention the business name. Both are connected to GMB.

How are they both connected? Website #1 is in the "appointments link" section. Website #2 is the main website URL for organic traffic.

My client likes website #2 because it's mobile-friendly (and they have a point as it performs 3-times better on mobile devices for speed and other navigational elements)... but it's not their main website that they plan on sticking with in the long-run. However, they eventually are getting a new website later in the year or next because they want to use the domain URL that includes their business name; rightfully so.

OK! Now, the question is, should you be linking out to a different website as your main website URL? I think that it's probably confusing to Google to be using 2 websites. Reasons being: 1) I'm building citations to website #1, not website #2. 2) Google doesn't like anything that's duplicated or decreases the user experience and I think that is the case here.

Any suggestions on this would be great! If you have actual evidence that proves 2 websites are bad for your local SEO that I can share with my client, that would also be spectacular! Thank you in advance.
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
375
I had an old client that had a second website for appointments. They used that vendor for the appointment URL with no issues. The most important thing is the main website. Google places a major emphasis on the main url for ranking.
 

Joseph_Jones

Member
Joined
Feb 20, 2020
Messages
4
I had an old client that had a second website for appointments. They used that vendor for the appointment URL with no issues. The most important thing is the main website. Google places a major emphasis on the main url for ranking.
That's what I thought. So essentially, if I'm going to be building citations and sourcing links to a website, it needs to be the primary on the page. Thank you keyserholiday!
 

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