3 Free Site Crawlers - Site Structure Matters for Local SEO Too!

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,438
I've been working on my new expanded On-Site Local SEO course all month, should be finished soon.

But one thing I try to drive home in the cours is that since there are so many ranking factors now, over 300 I think, you really need to pay attention to everything! You can do the best on-site SEO on the planet but if there is something set wrong in your code or if there is something you miss like double H1s it can trip a filter and impact ranking.

So I want to try to start collecting and sharing more organic SEO resources like the one below.

Three New Free Onsite SEO Crawlers You Must Try - SERPs Blog

For example I discovered that our new Genesis based WordPress theme has duplicate h1 tags. That was a surprise to me. Google might consider this to be a trick to fool the search engine in the worst case and in the best case just discount the ranking value of your headline. The h1 is like the title of a book on the cover. You just have one!

Then I noticed the homepage redirect, a temporary 302 redirect that might potentially be a hazard.
Have any other free site crawlers to share?
 

Jason Kamara

Member
Joined
Jul 25, 2012
Messages
28
Thanks, Linda! I'm looking forward to taking the Pepsi challenge with some of those web-based crawlers. I use Screaming Frog for quick audits and love it's simplicity.

But for large sites and other sites that have gone through several builds, I use Microsoft's free SEO Toolkit. You can drill down to examine every URL thoroughly and it's a great tool to use for redirect mapping. Used in combination with filters and conditional formatting in Excel, this thing is a beast. It would be great if it had more options - but hey, it's free with no page crawl limits.

Free SEO Toolkit

Note: The Toolkit does have a habit of throwing up some false positives, so the violation summaries are often inflated - especially on Wordpress sites.
 

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