3 Free Site Crawlers - Site Structure Matters for Local SEO Too!


Linda Buquet

Moderator
Moderator
Joined
Jun 28, 2012
Messages
14,436
Likes
4,290
I've been working on my new expanded On-Site Local SEO course all month, should be finished soon.

But one thing I try to drive home in the cours is that since there are so many ranking factors now, over 300 I think, you really need to pay attention to everything! You can do the best on-site SEO on the planet but if there is something set wrong in your code or if there is something you miss like double H1s it can trip a filter and impact ranking.

So I want to try to start collecting and sharing more organic SEO resources like the one below.

Three New Free Onsite SEO Crawlers You Must Try - SERPs Blog

For example I discovered that our new Genesis based WordPress theme has duplicate h1 tags. That was a surprise to me. Google might consider this to be a trick to fool the search engine in the worst case and in the best case just discount the ranking value of your headline. The h1 is like the title of a book on the cover. You just have one!

Then I noticed the homepage redirect, a temporary 302 redirect that might potentially be a hazard.
Have any other free site crawlers to share?
 

Colan Nielsen

Administrator
Administrator
Joined
Jul 19, 2012
Messages
2,967
Likes
961
Thanks for a great share, Linda.

I'm in the process of updating our initial site audit process. Great timing :)
 

Jason Kamara

Forum Member
Joined
Jul 25, 2012
Messages
28
Likes
10
Thanks, Linda! I'm looking forward to taking the Pepsi challenge with some of those web-based crawlers. I use Screaming Frog for quick audits and love it's simplicity.

But for large sites and other sites that have gone through several builds, I use Microsoft's free SEO Toolkit. You can drill down to examine every URL thoroughly and it's a great tool to use for redirect mapping. Used in combination with filters and conditional formatting in Excel, this thing is a beast. It would be great if it had more options - but hey, it's free with no page crawl limits.

Free SEO Toolkit

Note: The Toolkit does have a habit of throwing up some false positives, so the violation summaries are often inflated - especially on Wordpress sites.
 

Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top