3-Pack Images in SERPs?


Mbrinton

Forum Member
Joined
Jun 23, 2014
Messages
17
Likes
11
Happy New Year, everyone! Yesterday, I noticed images in the 3-pack SERP for a search for "pawn shop gilbert az" (see below). But today, it's back to normal. Have any of you experts seen the same?



 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,011
Likes
1,017
Very interesting. Normally, photos have only appeared in local packs for the entertainment, dining and hospitality. I haven't seen them otherwise.

Nice find!
 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
Yes, nice catch Mitch! Probably a test...

Hmmm if being in the 3 Pack included branding with your logo or your headshot or your product...

Would you as an SMB be more likely to think you HAD to be in your local 3 pack?

Would it tick you off more to see your competitors there with their mug or logo everyday?
Wouldn't you tend to feel just a little more invisible in your market if you weren't there too?

Would this make you more likely to pay to play with some new placement option???

Tin foil hat... over & out! ;)
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,497
Likes
311
I think mostly they will be pissed even further that they can't control that image right now and that Google is pulling them from the most insane places.

Would love to get this fixed.
 

Mbrinton

Forum Member
Joined
Jun 23, 2014
Messages
17
Likes
11
I'm seeing the images more and more. Do any of you know how to control which image shows up, or are we left to let Google decide??
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,303
Likes
1,330
It's based on the industry. Google started rolling them out to more industries in the USA a couple months ago.
 

Mbrinton

Forum Member
Joined
Jun 23, 2014
Messages
17
Likes
11
Hi Joy! My question is this: Is it possible for the SEO (me) to dictate which image shows up in the local pack? See my example below. One of the photos is an exterior shot, another an interior shot. Yet another appears to be a logo (25).

Thoughts?



 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,303
Likes
1,330
I think this article sums it up best.

The short version is put the picture you want as your profile picture but it's possible they will pick a different one. They tend to not like logos.
 
Last edited:

Similar threads


Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top