A brand name too long for a Title Tag. Should I include it there anyway?


MarianoF

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Hi all,
I have a brand name that is too long for the end of the title tag as it includes the name of the city.
Question 1
Should I shorten it? by removing the name of the city and leave the most important part of the name?
Question 2
Even though the name of the city is already in the brand name, should I also add the location at the beginning of the title? or will it be considered stuffing even though is part of the brand name?
Option a: location | main keyword | brand (Shorten brand name without the city)
Option b: main keyword| Brand (with the city )


Thanks
 

Colan Nielsen

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Hi @MarianoF It depends on how well known the brand is and how important the brand would be in converting a potential customer. If it's important to conversions I would include it near the front. Otherwise it's not that critical.

It also depends on the page you are optimizing. For instance, if it is the About Us page or a Reviews page that you have included review schema on I would include the brand name. The reason is that you want that page to rank well organically for a branded search so you have more review snippets featured on your Google Home Page and you want that page to get pulled into the "Reviews From The Web" section of your knowledge panel.
 
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My thoughts...

Question 1 - I agree with Colan. If the brand name is an important piece to build customer trust, then you really should put the real name in the title tag. That will help people recognize the brand from both physical and digital worlds. If the brand isn't as important (or isn't as well known), then test for better CTR.

Question 2 - Similar to #1, test for better CTR. Good copy that includes main keyword + full brand could work better. What does your URL structure look like (eg, do you have the location mentioned in the URL)? How are you writing the description?

I think there's a ton of ways to make this work. Really it comes down to whether the page is in a good position today to test some of the different ways.
 
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Thank you very much, Colan and Eric.
This is the brand name: Better Health Doctor Sydney CBD
So my options here would be:
Medical Center | Sydney| Better Health
or
Medical Center | Better Health Sydney CBD
What do you think?
cheers
 

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