A client was ranking in the top 3 results on map pack and after web redesign has fallen to 11

Rich Owings

Local Search Expert
LocalU Member
Apr 21, 2014
Redesigns are minefields. Here are a few potential problems:
  • Dropping keywords from home page text
  • Lack of redirects (especially for old URLs that had backlinks or traffic)
  • Blanket redirects to home page
  • Migrating to HTTPS while dropping or adding URLs
Beyond that, there are other issues more likely to impact organic than map pack rankings:
  • Site speed
  • Changes in site structure/menu
And it may just take Google awhile to figure it out. A good rule of thumb is to not throw too many changes at them at once. Like changing your CMS too!

Dan Foland

SEO Director at Postali
Local Search Expert
Sep 25, 2018
I can't tell for certain what the cause is. But a few things I noticed- the URL you have listed on GMB pointing to your website points to http://www.deigratiarealestate.com/ then that URL redirects to http://deigratiarealestate.com/ THEN that URL redirects to the final URL https://deigratiarealestate.com/ You should update your URL in GMB to the final URL.

You also changed the homepage title tag from "Alamogordo NM Real Estate Listings, Homes, Properties, and Lots" to "Dei Gratia Real Estate - Alamogordo NM Homes For Sale." You may want to try a few title variations such as "Alamogordo NM Real Estate | Dei Gratia" etc.


Apr 13, 2017
I was checking your changes in webdesign, it looks like content & features for users (UX) changed completely. The new design looks good, but it lacks page speed in mobile version(just 14). Even the zip code in address is changed.

So addressing the page speed & little content optimization can bring back the ranking.

Weekly Digest

Weekly Digest

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert