Additional Phone Number option


sarmcl

Forum Member
Joined
Jul 7, 2017
Messages
21
Likes
0
So I know some are using the "additional phone number option" in the GMB dashboard for tracking purposes. However, can it be used to put an 800 number. We are trying to figure out if that additional phone number shows up ANYWHERE on the verified page.

From what I have been researching it does NOT. So I guess my question is---what the heck is the point of the field? Is it ONLY if you are using tracking numbers?
 

Colan Nielsen

Administrator
Administrator
Joined
Jul 19, 2012
Messages
2,894
Likes
876
Hey @sarmcl The additional number doesn't show up anywhere on maps or search. But it makes sense to add 800 numbers or any other numbers associated with the business. This can prevent NAP consistency issues. For instance if you happen to have the 800 number on a bunch of citations it would be beneficial for Google to know that number is associated with your business. And adding it to the "additional" spot accomplishes this on the back end.

I like to think of adding additional relevant numbers to GMB as plugging holes in your data across the local ecosystem.
 

Colan Nielsen

Administrator
Administrator
Joined
Jul 19, 2012
Messages
2,894
Likes
876
So I guess my question is---what the heck is the point of the field? Is it ONLY if you are using tracking numbers?
Another use for the "additional" field is to add tracking numbers that you are using on other sites. For instance, if you use a tracking number on your Yelp listing you would want to add that tracking number to the "additional" spot in GMB. Same concept as adding an 800 number or an older backline number that's still floating around the web.
 

sarmcl

Forum Member
Joined
Jul 7, 2017
Messages
21
Likes
0
Another use for the "additional" field is to add tracking numbers that you are using on other sites. For instance, if you use a tracking number on your Yelp listing you would want to add that tracking number to the "additional" spot in GMB. Same concept as adding an 800 number or an older backline number that's still floating around the web.
Hi Colan

So this intrigues me because we do have a client who has tracking on Yelp and we manage GMB for them. What would be the reasoning to put the tracking numbers from Yelp as additional numbers in GMB? Is it just in case those numbers get picked up you are showing Google that they are authentic phone numbers?
 

Colan Nielsen

Administrator
Administrator
Joined
Jul 19, 2012
Messages
2,894
Likes
876
Hi Colan

So this intrigues me because we do have a client who has tracking on Yelp and we manage GMB for them. What would be the reasoning to put the tracking numbers from Yelp as additional numbers in GMB? Is it just in case those numbers get picked up you are showing Google that they are authentic phone numbers?
Exactly. You are letting Google know that the phone number is indeed associated with your business. It's preventing Google from getting confused, essentially.
 

Dan Foland

Local Search Expert
Joined
Sep 25, 2018
Messages
37
Likes
31
Another use for the "additional" field is to add tracking numbers that you are using on other sites. For instance, if you use a tracking number on your Yelp listing you would want to add that tracking number to the "additional" spot in GMB. Same concept as adding an 800 number or an older backline number that's still floating around the web.
This is great advice. I've never thought of using non-GMB tracking as additional phone numbers so Google is better able to make the connection.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,356
Likes
235
Hey @sarmcl The additional number doesn't show up anywhere on maps or search. But it makes sense to add 800 numbers or any other numbers associated with the business. This can prevent NAP consistency issues. For instance if you happen to have the 800 number on a bunch of citations it would be beneficial for Google to know that number is associated with your business. And adding it to the "additional" spot accomplishes this on the back end.

I like to think of adding additional relevant numbers to GMB as plugging holes in your data across the local ecosystem.
Hey Colan, is there any official word from Google this is what "additional numbers" is for?

If so, I'd love to track Facebook leads for my clients with a unique tracking number as well as Yelp.
 

Colan Nielsen

Administrator
Administrator
Joined
Jul 19, 2012
Messages
2,894
Likes
876
Hey @JoshuaMackens Interestingly I just noticed this line in the GMB guidelines that I have never noticed before:

  • Additional phone numbers can be used on Google My Business websites and other local surfaces.
However, I don't think that is referring specifically to the additional spot inside the GMB dashboard.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,356
Likes
235
Hey @JoshuaMackens Interestingly I just noticed this line in the GMB guidelines that I have never noticed before:

  • Additional phone numbers can be used on Google My Business websites and other local surfaces.
However, I don't think that is referring specifically to the additional spot inside the GMB dashboard.
Interesting. Clarification from Google on this would be most excellent.
 

Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top