An Interview with Marie Haynes: Saving Sites and the Future of Link Building

Do you think links will decline in importance as a ranking factor?

  • Yes, **all** links will be less important as a ranking factor in the future?

    Votes: 1 3.4%
  • Yes, **most** links will be less important, however some will still be essential to ranking highly.

    Votes: 10 34.5%
  • No, links as a ranking factor will continue to be of primary importance for brands.

    Votes: 10 34.5%
  • No, links will become **more** important for ranking.

    Votes: 0 0.0%
  • Maybe, the quality of the link will determine the value of the link.

    Votes: 8 27.6%

  • Total voters
    29

CallumS

Member
Joined
Oct 24, 2018
Messages
18
I like to think of it this way - if you are making a YMYL decision off-line and you had the following options to choose between

a) A company who's CEO you'd seen interviewed in the paper, he appeared on news a bunch of times, and in each case he seemed knowledgable and trustworthy.
b) A company who's name you've barely heard of aside from a late night infomercial you saw that one time... it was late, the reception was bad on a channel you never turn on, and in the ad there were a bunch of "real people" recommending the product. You are pretty sure the "real people" are actors or people who work at the company pretending to be legit customers.

Who do you choose? Option a! (and ideally you wouldn't be presented with option b irl)
 
Joined
Mar 15, 2016
Messages
473
I like to think of it this way - if you are making a YMYL decision off-line and you had the following options to choose between

a) A company who's CEO you'd seen interviewed in the paper, he appeared on news a bunch of times, and in each case he seemed knowledgable and trustworthy.
b) A company who's name you've barely heard of aside from a late night infomercial you saw that one time... it was late, the reception was bad on a channel you never turn on, and in the ad there were a bunch of "real people" recommending the product. You are pretty sure the "real people" are actors or people who work at the company pretending to be legit customers.

Who do you choose? Option a! (and ideally you wouldn't be presented with option b irl)
This is so on point Callum. Thanks for the old timey analogy. This comes in right as I'm finishing up season 2 of Stranger Things. I miss seeing payphones and playing my NES haha.
 

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