Analytics oddity

Phil Rozek

Local Search Expert
Jul 26, 2012
@Rich Owings, I've seen that before. Some Analytics data got wiped out earlier this year, when Google's data-retention settings changed. What you might find in various views in GA is that data older than 26 months is gone.

I don't know of a way to reconstruct the lost data, but there's a setting you can change so that Google keeps data indefinitely, starting today. Here is a good walkthrough: The Google Analytics Setting You Must Change Immediately
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Rich Owings

Local Search Expert
LocalU Member
Apr 21, 2014
Good catch. Sure enough, when I check the setting, data retention is set to 14 months, and I can't see traffic before Aug. 25, 2017. It's just strange that I can see other, earlier traffic until I display the organic segment.

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