Analytics oddity

Phil Rozek

Local Search Expert
Jul 26, 2012
@Rich Owings, I've seen that before. Some Analytics data got wiped out earlier this year, when Google's data-retention settings changed. What you might find in various views in GA is that data older than 26 months is gone.

I don't know of a way to reconstruct the lost data, but there's a setting you can change so that Google keeps data indefinitely, starting today. Here is a good walkthrough: The Google Analytics Setting You Must Change Immediately
Last edited:

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