Analytics oddity


Rich Owings

Forum Member
Joined
Apr 21, 2014
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Ever seen anything like this?

Looking at All Users, data begins to show up in March 2014, but if I add Organic as a segment, I see no traffic (organic or not) until July 2017.

screen-shot-2018-10-25-at-11-23-11-am-png.3277
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
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@Rich Owings, I've seen that before. Some Analytics data got wiped out earlier this year, when Google's data-retention settings changed. What you might find in various views in GA is that data older than 26 months is gone.

I don't know of a way to reconstruct the lost data, but there's a setting you can change so that Google keeps data indefinitely, starting today. Here is a good walkthrough: The Google Analytics Setting You Must Change Immediately
 
Last edited:

Rich Owings

Forum Member
Joined
Apr 21, 2014
Messages
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72
Good catch. Sure enough, when I check the setting, data retention is set to 14 months, and I can't see traffic before Aug. 25, 2017. It's just strange that I can see other, earlier traffic until I display the organic segment.
 

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