Are agencies allow to hold Google Analytics account data hostage?

dannanelli

Member
Joined
May 24, 2014
Messages
35
I have a new client that is leaving their previous agency and the previous agency is holding their Google Analytics account hostage. They have added us as a user with limited permissions but will not allow us to keep the Google Analytics account once the transition is final. I have never really looked into this, but who really owns a site's Google Analytics data? Is it legal for someone to hold it hostage?

Does it depend on how the contract is written? Or does Google always own it? Or does the client by default? If anyone has any articles or experience with this, please do share.

Thank you!
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,557
Hey Danielle,

I don't know for sure, partly because I've never researched that question, but based on my experiences I would say the only question is: who owns the Google account?

Google owns all the data, so the only variable is whose Google account holds the reins.

If GA was set up in a Google account the agency controlled, and the agency doesn't want to cough up access, the client is out of luck (as far as I know).

But if the agency got access to a Google account that the client set up, or if the agency set up a Google account for both the agency and the client to use, then of course that's murkier.

I suspect Google doesn't make recovery options really well-known mainly because it's so easy to reinstall GA (though usually that's at the expense of older data).

This post may help: How To Recover Your Google Analytics Account - Jeffalytics
 

dannanelli

Member
Joined
May 24, 2014
Messages
35
@Phil Rozek Thanks for sharing your thoughts on this. That article you shared was helpful. We have filled out a form asking Google for help so we shall see what happens.

I was curious if an agency was allowed to hold the data hostage and I guess the answer is not black and white; it depends on who created the account and the purpose of it. I was hoping that Google would view the client as the owner since it's for their website but what you said makes sense.

@Rich Owings Thank you for sharing that link. I'm sure many will find it useful. :)
 

Tony Wang

Member
Joined
Oct 13, 2014
Messages
125
I can confirm what Rich posted, I just went through this recently. Client was not using Ads, just analytics. As along as you can prove ownership of the website, you're good. Google contacted agency and after 2 days of no reply, they gave it over to me. And I'm pretty sure the agency set it up originally, it wasn't under the business owner.
 

Jen Currier

Member
Joined
Sep 18, 2018
Messages
15
Hey Danielle,

I don't know for sure, partly because I've never researched that question, but based on my experiences I would say the only question is: who owns the Google account?

Google owns all the data, so the only variable is whose Google account holds the reins.

If GA was set up in a Google account the agency controlled, and the agency doesn't want to cough up access, the client is out of luck (as far as I know).

But if the agency got access to a Google account that the client set up, or if the agency set up a Google account for both the agency and the client to use, then of course that's murkier.

I suspect Google doesn't make recovery options really well-known mainly because it's so easy to reinstall GA (though usually that's at the expense of older data).

This post may help: How To Recover Your Google Analytics Account - Jeffalytics
Great resource from Jeff Sauer - thank you @Phil Rozek
 

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