Are reciprocal google reviews allowed ?

leves

Member
Joined
May 17, 2016
Messages
26
Are reciprocal google reviews allowed ? Eg. in a B2B relationship could 2 companies review each other ?
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,031
If they have interaction with each other, I don't see why not. I've seen it done before.
 

leves

Member
Joined
May 17, 2016
Messages
26
Would they cancel each other out / cause a penalty for either or both companies ?
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
Google paints with a broad brush and I believe sees most reviews as C to B.

I believe G at times will take down exchanged reviews.

There are a lot of review exchange scams out there. Chiros and Attnys for example getting together and all review each other, even though they are in different parts of the country and have never been there as a client.

So as usual the ones that don't play by the rules, hurt the honest companies.

Now if they are truly each other's clients and have been a customer of the other, then they CAN according to guidelines, but the above scenario could possibly trip them up.
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,031
I wouldn't think so. These companies offer their services to another company, then it would be allowed to leave a review. I don't see this (and don't think G will either) as a conflict of interest.

Conflict of interest: Reviews are most valuable when they are honest and unbiased. If you own or work at a place, please don’t review your own business or employer. Don’t offer or accept money, products, or services to write reviews for a business or to write negative reviews about a competitor. If you're a business owner, don't set up review stations or kiosks at your place of business just to ask for reviews written at your place of business.
 
Joined
Sep 8, 2016
Messages
73
I agree with Joy. However, there is another component to the issue...

It goes against Google's policy to offer an incentive for reviews. If you say to your customers, "If you post a review for us, we'll post a review for you," that sounds a lot like an incentive. On the other hand, if you post reviews first and then say to those customers, "I posted a review to your GMB listing. Would you do the same for me?" I wouldn't consider that an incentive.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top