Benefits and Pittfalls of Testing Your Landing Pages

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I grabbed a couple things out of this post I had not been doing...

Avoiding SEO Pitfalls During Conversion Rate Optimization

Ultimately, most of us are optimizing our sites for search engines with a purpose that extends beyond site traffic. Whether the goal is newsletter signups, lead generation, or sales, most of us are trying to turn our hard-won organic site traffic into something more.

Conversion rate optimization is the practice of testing website pages to improve site conversion rates.

With organic search often the leading driver of website traffic, it?s especially important to optimize that traffic once it reaches the site to further increase the ROI from organic traffic.

But there are three main pitfalls you?ll want to avoid. While you?re optimizing site conversion rates, don?t mess up your SEO in the process!
 

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