Best Of The Web Directory value?

billenross

Member
Joined
Mar 21, 2014
Messages
10
I have been under the impression that a listing on BOTW national directory had significant value and was a ranking factor as seen by Google. As these listings are $149.00 per client annually (bulk discounted at $75.00) it's not crazy money, but it's a sizable invoice every year. As the discussion about citations continues, I'd be interested to learn if anyone has any thoughts on if this is a 'fear of loss' expense, or a valuable investment on behalf of my clients. @whitespark ? - Thanks!
 
Joined
Aug 9, 2012
Messages
386
Hmm. It may have provided "significant value" 15 years ago, but I'd say it's fairly "minor value" these days. We don't pay for the enhanced listings on BOTW. A basic listing is fine. Here's how we add listings:

- Go to Best of the Web - Sign Up
- Click “Continue”.
- Fill in all the business details and click “Complete Sign Up And Start Building Your Listing”.
- On the next page, click the hyperlinked word “here”.
- On the next page, fill in all the additional details you might need to, and click “Finalize Listing”.

I would say there is no fear of loss by not renewing. I would say that about almost any site other than Google, unless that site is sending you direct leads. A few gaps in your citation profile won't hurt you. And, I think you'll just downgrade to a basic listing if you don't renew, so you'll still have a listing anyway.
 

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