Best SEO Practices for Homepage, About, and Contact pages

Ted J.

Member
Joined
Mar 10, 2019
Messages
24
Hi all,

I'm about to rework these pages for my website, optimizing for local SEO, as I have a retail brick and mortar gift shop. Surprisingly, I didn't find a lot of information about this trio of pages. (blog post anyone?) I'm guessing they work together like an SEO symphony. (or maybe 3 piece rock band?) Just hoping to get some tips and tricks from the gurus.

Thank you!
Ted
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,530
Hey @Ted J., here's a post I did all about the homepage: Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How You Can Get Yours Right | LocalVisibilitySystem.com

"About" pages can pull some weight in cases where you can make it a bio page of a specific person. As in "About Portland OR Cosmetic Dentist Dr. Jane Doe" or "About Portland Master Electrician John Doe." And the content isn't just about the person's hobbies, but also talks about his or her qualifications, how he/she got into the field, etc. Not sure what form that kind of page would take on your site.

I wouldn't say there's much of an SEO play for a "contact" page. It won't rank for much or anything, and in most cases the whole point of SEO is to get the right people to that page after they entered your site on some other page. Anyway, my main suggestion is to put the form or phone number or click-to-call button (or whatever) at the very top, above the fold. Not below a big, slow Google Maps iframe, driving directions, etc.
 
Last edited:

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,815
Homepage - Phil nailed it. I'll add it's typically about your main service and main location. It should be used to rank for your main keyword and location.

About - I would make this as robust as possible. 1) more people click on it to learn about you and your service than you might think. Give them a ton of info. Many of your competitors probably have little to nothing. Comfortability with a local business is one of the top reasons people choose a local business. 2) The about page is becoming a bigger deal with YMYL updates. And if you think YMYL is just for health and finance, it maybe be for now but maybe not for long. Pump that thing up.

Contact - make sure it has a phone number on it and a contact form. Pretty standard but Google has a reason not to trust people that they can't get in touch with.
 
Joined
May 3, 2018
Messages
60
About - I would make this as robust as possible. 1) more people click on it to learn about you and your service than you might think.
Check Google Analytics >> Behaviour >> Behaviour Flow. I think you'll find that the majority of traffic lands on your homepage, clicks to <some other page> and then returns to the homepage. From there, the traffic fractures off in a bunch of different directions.

Importantly, for a large number of sites that I've worked on, <some other page> is ABOUT.

In case that's not clear: in my experience, a lot of website visitors make the ABOUT page their first click. I'm totally with @JoshuaMackens on this one!
 

Ted J.

Member
Joined
Mar 10, 2019
Messages
24
Thanks Joshua! That's great info about the ABOUT page. I will definitely be working on ours. Much appreciated!
 

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