Bing: Evolving Search on Facebook


djbaxter

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Evolving Search on Facebook
by Derrick Connell, Corporate Vice President of Search, Bing
January 15, 2013

Almost two-and-a-half years ago, Bing and Facebook started down a path to make search more social. We both firmly believed that people possess the keys to unlock a world of knowledge previously inaccessible via traditional search. There was increasingly an opportunity to improve discovery on the web by giving people an easy way to use their friends as a ?search signal.?

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Earlier today during a press event at Facebook headquarters, Facebook showed the work they have done to allow you to search the content you have shared on Facebook ? called Graph Search. This means people can search across all their content and connections on Facebook to discover new people, places and things. As part of this product, our two engineering teams worked together to advance a unified search experience. That means that when people want to search beyond Facebook, they see web search results from Bing with social context and additional information such as Facebook pages.

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Now when you do a web search on Facebook, the new search results page features a two-column layout with Bing-powered web results appearing on the left-hand side overlaid with social information from Facebook including how many people like a given result. On the right hand side, you will see content from Facebook Pages and apps that are related to your search.
 

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