NEW Black “Ad” Label Appears in 3-Pack on Desktop

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,360
Glenn Gabe tweeted yesterday that he is now seeing the black "Ad" label appearing in 3-pack ads. Glenn said "I feel bad for the local businesses out there. I first thought there were 4 listings in the local pack... Nope, the black ad label just blends right in. Wow."


I couldn't agree more it actually looks more like a totally organic 4-pack now.

google ads label black style.png


Are you seeing the black ad labels?
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,223
I'm still seeing the green Ad identifier here. However, it would not surprise me to seen them adopt a harder-to-identify approach like the subtle, black color, borderless approach. It would make it more appealing to some ad buyers.

1575649153772.png
 

djbaxter

Administrator
Administrator
Joined
Jun 28, 2012
Messages
3,094

Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results.
 

hajnasiewicz

Member
Joined
Oct 28, 2016
Messages
172
Can anyone suggest why our favicons do not appear for our businesses in search results but other businesses on the same SERP show favicons. Thank you.
 
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