Brightlocal Review Survey helps us understand consumers


Joined
Aug 7, 2013
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Some good data in here...

[h=1]Local Consumer Review Survey 2014

This survey is an annual exploration into how consumers read & use online reviews. It seeks to quantify the value that users place on the reviews they read & how this impacts their opinions & actions when seeking a local business to use. (see
2013 survey results) , is specifically concerned with the reviews & purchase of local business services and not wider product reviews. [/h]
 
Joined
Jul 11, 2013
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Yep, reviews are so much bang for your buck, marketing-wise, it's a wonder more marketers aren't doing more aggressive review marketing. Reviews deliver not just visibility but influence--insane influence, as this data makes clear. Thanks Justin!
 

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