CallRail goals in Analytics not showing up in Google Ads conversions

snysarah

Member
Joined
Nov 27, 2018
Messages
20
Hi all, I've been having an issue with importing CallRail goals from Google Analytics into Google Ads. While I found out on Friday that the goal needs to be named "Phone Call" for this integration to work, I still am not having success. Has anyone had this problem and actually resolved it? I've been working with Google and CallRail for the past couple of months. Thanks.
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
244
Are your CallRail calls going into your Analytics properly? They get sent as an Event first, and you have to create a Goal to match the Event.

This is how I have setup a Goal:
 

snysarah

Member
Joined
Nov 27, 2018
Messages
20
Thanks Yan. They actually are showing through properly in Analytics. Something's happening between Analytics and Google Ads. For example, in the last 7 days I've had 27 calls in Analytics and 0 in Google Ads.

I'm wondering since renaming the goal per CallRail's advice if I need to unlink and relink Adwords/Analytics. Or create a brand new goal. Those may be my next steps.
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
244
Ok, np. I don't usually do the Adwords connection part, so not sure...
Are you sure you are linked to the correct Analytics View?
 

snysarah

Member
Joined
Nov 27, 2018
Messages
20
I am, as the other goals in the view are working. I just created a new goal and imported - fingers crossed! :)
 

snysarah

Member
Joined
Nov 27, 2018
Messages
20
Think we figured out - while I had the Google Analytics integration activated in the CallRail account, I didn't have the Google Ads integration activated. Here's hoping that works! :)
 

Casey Donovan

Member
Joined
Sep 18, 2018
Messages
13
One other thing to check, Sarah, if this doesn't solve the problem: Is analytics showing the source/medium as Google/CPC?

I've noticed sometimes with Call Tracking Metrics, I have everything set up on the Google side, but the conversions I was hoping would show up in Google Ads were showing a direct/none source/medium in analytics, so Ads wouldn't import them as conversions. Something you've probably already checked, just wanted to throw it in there!
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,815
I never set up Callrail with Google Analytics?

Is this only for ads where they show a unique number every time someone visits?
 

ntaylor360

Member
Joined
Jan 31, 2019
Messages
4
I never set up Callrail with Google Analytics?

Is this only for ads where they show a unique number every time someone visits?
Hey Joshua - by setting up Callrail with Google Analytics you can see all your calls in Google Analytics. This is helpful if you use conversion goals in Google Analytics and want to see calls as part of your reporting data.
 

Lanerizz

Member
Joined
Feb 26, 2019
Messages
28
I never set up Callrail with Google Analytics?

Is this only for ads where they show a unique number every time someone visits?
Callrail typically assigns automatically no matter what kind of tracking you're doing, or you can assign manually.

I would also utilize the First Time Calls tracking as I find I prefer to optimize around that rather than all calls: 2019-03-23_0753
 

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