Children's club Google My Business conundrum

Durandl

Member
Joined
May 19, 2016
Messages
66
Hi there

I have been contacted by a small business to help them with their SEO effort.
The business is a children's club offering drama classes, music classes etc...

Looking at their online visibility shows they don't even have a Google my business profile which is where i was going to start however, they operate from a local school after hours. The local school already has a GMB profile, obviously with the same address and postcode.

Is it possible to set up a GMB for the children's club anyway?

Many thanks
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,313
Hi Durandl,

This is what the guidelines say:

Ineligible businesses
The following businesses aren’t eligible for a business listing:

Businesses that are under construction or that have not yet opened to the public.

Rental or for-sale properties, such as vacation homes, model homes or vacant apartments. Sales or leasing offices, however, are eligible for verification.

An ongoing service, class, or meeting at a location that you don't own or have the authority to represent.
So technically it sounds like they should not have a listing. Plus think it would be hard to get the school to get you the pin in the mail. Depending on size, who knows who checks the mail?

Maybe there is some gray area or others have an idea... ???
 

bhartzer

Member
Joined
Oct 15, 2013
Messages
76
At this point, I wouldn't recommend getting a Google My Business listing. Your best bet is to set up a Facebook page and try to connect with people locally.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,018
Where you set your priority all depends where the target audience is. If you're trying to get parents to sign their kids up for classes, then Facebook may be a solid option. If you're trying to get the kids interested, then maybe some creative YouTube videos could help with branding.

Definitely get them set up with a good website, and target organic ranking. Local maps (like Linda mentioned) may not be an option.
 

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