Choosing Google My Business Categories To Help With Rankings


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Hey I had another specific example that I wanted to get your input on.

I know some business offer multiple services / sell products that may not all be related to one another. Which is why I started that thread of mine. Thanks again for the input on that btw. But I wanted to ask about Google My Business Categories. I good example of a store that sells multiple types of items and does a lot of different services would be pawn shops. Others too like Department Stores (walmart, etc), Thrift Shops, Goodwills, pretty much any store that sells multiple types of items that may not be related and or has multiple services that may not be related.

Say for example someone is looking for a used lawn mower, so "used lawn mowers near me" would be something they'd search for.

When i do this though, I don't see any pawn shops, only businesses from the "Lawn Mower Store" category. However "pawn shop lawn mowers" yields a few pawn shops, but mainly still shops from the "Lawn Mower Store" category. The pawnshops I see, dont mention "lawn mower" anywhere on their site. So I'm thinking that's why they only popped up (barley) for the keyword "pawn shop lawn mowers" and not "used lawn mowers near me". Only because "pawns shop" is in the name.

Since I'd want my make believe pawn shop to rank for as many local terms as possible related to my services / items im selling, would it be advised to put down "Lawn Mower Store" as a sub category on my Business Categories? Pawn Shop would obviously be the primary one. But "Lawn Mower Store" seems like a good one to help rank for related terms of the niche.

But that leads me to this next part. What about all the other services / items that I'd sell and want to rank for? Google says only to list categories that accurately describe the business, not what it would sell. But a pawnshop can offer more than just pawning/loan services, and sell other types of items too. Obviously i don't think it be feasible to list all the categories for each different type (or at least the main ones I'd want to rank for). So would just building landing pages focused on those terms be good enough to pop up in the local pack? I've seen local map results feature snippets that say "this website mentions: [keyword]" - so I'd like to believe if listing all the different sub categories is not advised, then just making landing pages targeting the local terms should be good and do the job just fine.

Been studying about local seo again lately and all these scenarios and questions keep coming up. So I'm glad I found this site.
 

Colan Nielsen

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Building out service pages is the first step, as you alluded to. So you would want to have a page targeting "Used Lawn Mowers".

As far as the GMB categories goes I would test it out. Add the new category and measure the impact. If it's a positive impact, keep the category. If it's not, ditch it.

We work with a lawn care business who does Christmas lights installation in the winter months. During the winter we add "Christmas Shop" and another category related to installing lights and it seems to help with their ranking for things like "Christmas Lights Installation".
 
Joined
Sep 14, 2018
Messages
5
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1
Building out service pages is the first step, as you alluded to. So you would want to have a page targeting "Used Lawn Mowers".

As far as the GMB categories goes I would test it out. Add the new category and measure the impact. If it's a positive impact, keep the category. If it's not, ditch it.

We work with a lawn care business who does Christmas lights installation in the winter months. During the winter we add "Christmas Shop" and another category related to installing lights and it seems to help with their ranking for things like "Christmas Lights Installation".
Gotcha. Seems like the educated guessing / common sense i keep falling back on looks to be correct lol. I just keep thinking that Google might see that as "confusing" if a shop were to list all the related categories that goes with product they sell / services that they offer. Many different niches and what not.

But logically, a lot of authority websites that cover multiple niches work in the same similar fashion so it would make sense to do so.
 

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