Citation Optimisation

Oliver Keates

Member
Joined
Sep 12, 2018
Messages
91
Hi

For example i have built 100 citations to a website that have the same NAP and duplicate descriptions that match the NAP of GMB. Should i update any of the additional information of each citation? Are there any other quick wins i can do to increase GMB listings? Has anybody had any success/ROI with GMB posts?
 

Colan Nielsen

Administrator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,387
Joined
Sep 11, 2012
Messages
82
I don't believe this is a good use of time. It's perfectly normal for a business to have 1 description of it's services (you wouldn't expect Coke or Nike to have different descriptions or versions of it's story - it's all about brand consistency). There is also very limited evidence for the benefit of using different descriptions.

So you should focus on other optimisation areas. Google Posts are certainly worth making use of - not time consuming and as Colan showed there is some evidence of impact.
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
474
I would make sure that each listing has enough info to drive users to call the business or go to the site and then focus on your site. Start making sure that you have well optimized pages that encourage users to call or use the contact form. A lot of the ROI from local search comes from on-site optimization.
 

Oliver Keates

Member
Joined
Sep 12, 2018
Messages
91
Great advice guys. Shout out to Myles and Rosie at Bright local. My agency has been using your services for many years with great customer support!:)
 

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