City in URL


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Dec 18, 2012
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I see this over and over again.

Google is still ranking most of the sites on the first page with city in the URL.

I am in the dental niche, and it's across the board in every city and town.

Mike
 

Colan Nielsen

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Hi Mike,

Keywords in the website URL are definitely still a ranking factor. I see it often as well.
 

patrice

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Maybe you can probably also add the Zip code, it's still very powerful in France right now, i don't know in the USA. -> Atlanta-30317 for example.

in France if you try to find a restaurant in Paris in the 17th district you see many urls like /restaurant-blablabla-paris-75017 75017 being the zip code of the district). They perform very well.
 
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I've tested this a few times, and on all cases i've seen some pretty positive results; Usually getting a page within the top 3 SERP pages within about 24-48 hours. Will it get you to the #1 spot? No, there are a ton of other factors you need to be aware of and work with, but it definitely helps. Its a relevance factor, and a usability factor. People will look to the address bar to try and find where they are on the site, so I think it helps in a few ways.
 

Yutana

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Can someone answer this question? What kind of results do you see when you include the geo (city) in the URL, but in a sub folder (e.g. /city) Do you foresee the results being almost close to having the city in the URL itself?
 

henbawkins

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It's a really big deal. I just did a domain change for a client that couldn't rank in the metropolis because their physical location is in a small city which is within the metropolis.

Their original URL contained "smallcity+keyword", we changed it to "metropolis+keyword" and very quickly they started appearing in all significant local packs and anywhere from position 20 - 2 organically
 
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Did you do 301 redirects for them?

It's a really big deal. I just did a domain change for a client that couldn't rank in the metropolis because their physical location is in a small city which is within the metropolis.

Their original URL contained "smallcity+keyword", we changed it to "metropolis+keyword" and very quickly they started appearing in all significant local packs and anywhere from position 20 - 2 organically
 

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