Client Buys retiring Competitor url

Larry Linson

Member
Joined
Jan 9, 2018
Messages
26
I have a lawyer client who has a competitor retire from the business, and strangely just let his domain registration lapse. My client said he even tried to contact the guy to buy it out, and he never returned the call. Now, months later he finds it available for purchase on GoDaddy, which he quickly did. The competitor is in the same business but another state, but his domain ranking is better than that of my client. My client tells me this competitor had worked to develop a national reputation and following.

We are wondering now how to proceed to take advantage of this sites good SEO. I was thinking that we would look at the links to content on www.deadpage.com and create content, then notify the linker that she has a dead link, but wouldn't you like to link to our good replacement content on my client's site? Is there anything I might be missing?
 

Larry Linson

Member
Joined
Jan 9, 2018
Messages
26
I am wonder this though: a lot of those links are you him personally - as opposed to content. Will I confuse Google if lawyer A specific links are going to my client lawyer B.
 

JimFranco

Member
Joined
Oct 10, 2015
Messages
105
It wont confuse Google. The links might not pass as much authority , but I imagine it would be better than trying to get webmasters to change links. I would just 301 the whole dead page to your clients landing page. Mighty want to throw in the name of old lawyer toward the end. Write something , this page is not affiliated with "name" , maybe make it an h4 or h3. that way there will be at least that name on that page and Google can see it easier.

just my 2 cents.
 

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