Client moved, been updating citations but rankings dropping


georgebizpro

Forum Member
Joined
Dec 4, 2013
Messages
8
Hi everyone, I have a client who recently changed addresses, business name, and phone number. It was a law firm, one of the partners split off but we wanted to keep the domain and GMB profile because of existing reviews and authority.

We've been updating the new business NAP on third party citation sites manually (as many as possible), we've also been utilizing Moz Local. However, rankings this month have started dropping off.

Does anyone have any resources they can share regarding best methods when a business is moving/changing names? GMB profile has been updated, website updated, want to make sure we're staying on top of everything. Thanks in advance for any insight.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,437
@georgebizpro, besides getting a jump on the updates (as you've done), there's not much you can do. Especially if the new location is farther than a few miles from the old location. Try to offset the short-term hit by keeping the reviews coming in, and maybe by getting a couple of links relevant to the new location / area.
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,478
Can you clarify what location you are scanning the ranking report from that is showing the drop? Is Search Console also showing a traffic loss?
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
963
It may be productive to invest in a little PPC advertising targeting the original location, for a little while.
 

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