Creating Duplicate Listings for Multilingual Businesses


Mar 5, 2019
Hey guys, I have several clients who target multiple languages on their website, but there doesn't seem to be a way to do this on GMB yet. You can suggest translations of the business name (discussed in this post) but I believe you can still only have one landing page in one language, excluding reservation links.

Would anyone recommend creating duplicate listings so we can link them to the alternative language homepage, as well as have translated product listings and culturally relevant posts? It would be interesting to find out whether the local algo can pick the most appropriate version, as the main algo does with the help of hreflang, or whether possum would just wipe all the duplicates out.

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