Crowdsource - Local Link Ideas (Media)

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
87
Hey guys!

As you know, link building is without question difficult. Some of the links I get for clients are media-related. I feel like we have a lot of success doing this (examples provided below).

My question for you guys:
  • Do you have any techniques for getting into the local news that you utilize?
  • What types of stories do you try to run?
  • How do you go about reaching out to reporters?
  • Last, any useful articles you have on the topic?

Your Pokemon skills could win you a scholarship

News 5 Investigates Follow-Up: Company helps couple ripped off by contractor

What You Wish you Knew about Car Insurance
 
Last edited:

tedchan

Member
Joined
Nov 5, 2018
Messages
41
I've had some successful campaigns where we generate content at scale that's national but inherently local (e.g. state-by-state rankings). A lot easier to pitch if you have access to a PR agency. The definition of newsworthy is going to vary by agency. I will say this, a lot of the hyperlocal newspapers are very short on staff/content, so if you can hand them something they can use that's relevant, that tends to stimulate interest.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top