Crowdsource - Local Link Ideas (Media)


CraigJMount

Local Search Expert
Joined
Oct 23, 2017
Messages
15
Likes
16
Hey guys!

As you know, link building is without question difficult. Some of the links I get for clients are media-related. I feel like we have a lot of success doing this (examples provided below).

My question for you guys:
  • Do you have any techniques for getting into the local news that you utilize?
  • What types of stories do you try to run?
  • How do you go about reaching out to reporters?
  • Last, any useful articles you have on the topic?

Your Pokemon skills could win you a scholarship

News 5 Investigates Follow-Up: Company helps couple ripped off by contractor

What You Wish you Knew about Car Insurance
 
Last edited:
Joined
Nov 5, 2018
Messages
26
Likes
13
I've had some successful campaigns where we generate content at scale that's national but inherently local (e.g. state-by-state rankings). A lot easier to pitch if you have access to a PR agency. The definition of newsworthy is going to vary by agency. I will say this, a lot of the hyperlocal newspapers are very short on staff/content, so if you can hand them something they can use that's relevant, that tends to stimulate interest.
 

Similar threads


Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top