Did the CEO of Yodle Really Just Say That? Re: Local Reviews Advice?

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,438
Thought about adding this to my new post: <a href="http://localsearchforum.catalystemarketing.com/local-search/18199-local-search-myths-half-truths-misconceptions.html">Local Search Myths, Half Truths & Misconceptions</a>
Then decided it was good enough (or bad enough) to be posted on its own.

<a href="http://www.huffingtonpost.com/court-cunningham/demystifying-online-marke_b_5373071.html">Demystifying Online Marketing For Local Business Owners</a>
Court Cunningham, CEO, Yodle

2. Build up your online reviews...

...For example, give your mobile device to a customer immediately after you complete a job so they can quickly and easily review your work.
No, that would be a bad idea...

Lori in comments nailed it:

I would use caution with the example in category two: "For example, give your mobile device to a customer immediately after you complete a job so they can quickly and easily review your work." The bigger review sites are discouraging this (Yelp says outright not to do so https://biz.yelp.com/support/review_solicitation ). The location of the review may be tracked and may not be posted as a result of it being done on site.
 
Joined
Jul 29, 2013
Messages
6
I totally agree in asking for reviews from satisfied customers, and making this process as simple as possible. However the advice Court gave was not only potentially harmful to the business, but also downright old. Just goes to show how the majority of these large digital companies have lost touch with the SMBs they provide services for. Kudos to the commenter on that post.
 

MikelZaremba

Member
Joined
Nov 20, 2012
Messages
17
If you read that article it eludes to the fact that those specific reviews are being posted to the company website. Under that quote it talks about building reviews out on 3rd party sites.

So I'd say that is perfectly fine, and even beneficial for some marketing methods. Much like get five stars and other integrated apps are doing.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top