Do keywords in your GMB description matter?

MKubot

Member
Joined
May 31, 2019
Messages
8
Has anyone tested if it helps you rank for keywords if they're in your GMB descriptions? If it does help, has any seen keyword stuffing in the descriptions get punished?

Basically...what would happen if you put a few "about us" sentences, but then listed relevant keywords in your GMB description. Would it have a positive impact, no impact at all or a negative (spam) impact?

Thanks!
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,087
I don't think so. According to some great minds, G doesn't even look at the description in GMB.
 
Joined
Aug 9, 2012
Messages
358
I've tested this and have seen no impact. Have also heard directly from Google that they don't consider the descriprion in the ranking algo.

Mike Blumenthal has touched on this in a few posts in the past:
 

HoosierBuff

Member
Joined
Dec 12, 2013
Messages
268
I have a 32 location client and we added descriptiosn two months ago, and though its' not the greatest test ever, there was no impact at all on traffic to the GMB profiles after adding descriptions.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top