Dog walking business - No Brick and mortar location - Covering more than 1 location

Durandl

Member
Joined
May 19, 2016
Messages
65
Hi there

I have been approached my a potential client who runs his own dog walking business. He is trying to cover his own location as well as a couple of surrounding areas. the equivalent of his brick and mortar store would be his personal address.

Is it ok to create a GMB profile using his personal address?

The nature of the business means he would need to cover multiple locations but I can only create 1 GMB for his main address, what is the likelihood of him showing up in search results in neighbouring areas. I was thinking of creating a page for each location he wants to cover (within a reasonable radius).

Any help would be very welcome
Many thanks
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
3,317
If you attempt to create multiple listings they will probably all get suspended. I don't suggest doing that. Plus you would have to make up fake addresses and verify them. It's one of the things Google fights to get rid of and although it might work for a bit, it's a really risky long-term strategy as it could lead to removal of ALL the listings and reviews. It is unlikely that he would show up in the 3-pack for any town other than the one he is in so I would have an organic strategy + AdWords to target the other areas.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
As Colan said, you need to be sure to set it right so address does not show, per Google guidelines.

1 page on site per location is a fine strategy for organic and as Joy said that's the only thing you can do to try to rank in the other areas, and/or use Adwords.
 

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