Driving Directions - Ranking Factor?


Jun 27, 2019
I recently had a client ask if Google uses the amount of driving direction requests on their GMB listing as a ranking factor and if they should be encouraging more of their customers to use this feature to boost their rankings. To my knowledge, this won't push the needle in any meaningful way (please correct me if I'm mistaken!), but I figured I would check the forums to see what others' thoughts were on this matter.
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