Driving Directions - Ranking Factor?

IanJohnson

Member
Joined
Jun 27, 2019
Messages
7
I recently had a client ask if Google uses the amount of driving direction requests on their GMB listing as a ranking factor and if they should be encouraging more of their customers to use this feature to boost their rankings. To my knowledge, this won't push the needle in any meaningful way (please correct me if I'm mistaken!), but I figured I would check the forums to see what others' thoughts were on this matter.
 
Last edited:

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,319
I agree with Rich. As with anything ranking related someone needs to do some testing to see what the impact is. I haven't seen any tests before but I think it would be an exciting one to test.
 

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