Duplicate content penalty for using the same GMB posts?

Joined
Mar 28, 2019
Messages
34
I've never seen a penalty for reusing GMB posts, either for using the same content across multiple locations or for reposting the same content for more than a week running. If they ever started penalizing the former, a lot of us enterprise types would start sweating! 😂
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
265
There are two components here.
Same post repeated multiple times on the same listing
Same post (posted only once but) repeated across many listings on a multi-location business.

On the first, it would not be good user experience to have repetitive posts, don't know if there is an actual penalty.

For the second, any penalty would penalize large brands and I doubt it is even being checked.
 

Joeri

Member
Joined
May 26, 2016
Messages
2
Does anyone have any experience with how content in the Products, Services or Q&A section in GMB-listings is valued? For example, when you use similar content from your website in the Products, Services or Q&A section of your GMB-listing, will this result in duplicate content issues?
 

Seo Guru

Member
Joined
Apr 10, 2019
Messages
16
On the first, it would not be good user experience to have repetitive posts, don't know if there is an actual penalty.
But because GMB posts expire after 7 days, reusing the same post again and again for the same location doesn't seem like it would be a bad user experience to me. Especially if you are not the type of business that gets repeat customers all the time.
 

Emily Brady

Member
Joined
Aug 7, 2019
Messages
12
It _could_ be a bad experience if they open up the full list of posts and see a bunch of the same thing over and over again (i.e., it'll look a bit spammy). If you really don't want to mix up the verbiage and / or image associated with the post I would recommend deleting the old version and reposting when it expires to protect the user experience. That way, when users actually click through to the archive of past posts, there won't be any duplicates.

I have done this before but only for one-off situations where an old announcement is relevant again. In those situations, I've occasionally reused the old verbiage/image and deleted the initial post. I haven't tried it over and over again, though - but it might be a viable solution for you!
 

Ampere

Member
Joined
Feb 9, 2018
Messages
134
Duplicate content has never been penalized, ever, in Google search in any of its forms. It's just ignored so it may not help.
Hi @djbaxter, I am just curious about what you said here. I have seen this said before so it has made me wonder for a while.

If this is true, then that would mean that if there was an excellently written locksmith's website in Miami, that another locksmith in Chicago can copy the content without being penalized. And since they are in 2 separate areas, the plagiarizer would rank in his area just as well as the original would show in his own.

Is that correct?
 

Ampere

Member
Joined
Feb 9, 2018
Messages
134
Not exactly. Where there is duplicate content where one is an exact copy of the other, one of the copies is ignored by Google. It's not that difficult to identify which version was first and even if Google missed it eventually it would l;ikely be reported by someone,.
Ok, so in the situation that I described of one SAB copying the content from another SAB from a different, instead of a penalty of a lower ranking, it would just not show up at all? The ultimate penalty.
 

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