Examples of Corporate Sites with a Strong Local Branch Element Built In


Mike Wilton

Forum Member
Joined
Sep 24, 2012
Messages
53
Likes
13
Does anyone know of any examples of large companies that have branch offices that have done a decent job integrating local branch pages and content into their site to help build a local presence? Or, if not, does anyone have any examples/recommendations of other ways to go about building a local presence for branches of a large organization?
 

Kristen

Forum Member
Joined
Oct 14, 2012
Messages
150
Likes
30
Hi Mike,

I know of large companies that have NOT done a good job integrating local branches into their site, but unfortunately I don't have any good examples for you. With the franchise owners I've worked with, I find they often make big mistakes such as adding duplicate content on the site, poorly structuring linking, etc.

If they allow it, I would try to establish a web presence separate from the corporate site. Then just follow the great advice and ideas for local pages on this forum.

Hopefully others will be able to chime in with some good examples.

Kristen
 
Joined
Sep 18, 2012
Messages
75
Likes
17
Great question!

I agree, at this point I think you can see more poorly done than good strategies.

We have not had experience with franchises yet. Linda tackles this topic some in her training and I am sure if you do an indepth search here you'll find a wealth of info.
 

davej1963

Forum Member
Joined
Apr 25, 2013
Messages
9
Likes
0
Roto Rooter does it very well. Search "plumbing in St Louis MO" they are usually top 1-3 spots in the pack.

I work a lot in Home Care and Comfort Keepers does real well too all over the country.
 

Tony

Forum Member
Joined
May 23, 2013
Messages
15
Likes
4
lawndoctor.com is a great example (when they're not getting penalized by algo changes). search "lawn care city" and it's likely you'll find them high on page 1.
 

Similar threads


Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top