Facebook?s Algorithm: Don?t Hate The Player, Change The Game

djbaxter

Administrator
Administrator
Joined
Jun 28, 2012
Messages
2,954
At The Mercy of Facebook?s Algorithm? Don?t Hate The Player, Change The Game
by Jordan Kretchmer, MarketingLand.com
May 1, 2015

Over the past two years, Facebook?s algorithm has chipped away at the number of people that a brand or publisher can reach organically (without paying for it). It started getting bad about a year ago, when the average unpaid brand post (for large pages with more than 500,000 Likes) was only seen by about 2 percent of that brand?s fans. But today that number is potentially plummeting even closer to zero...

And while most of Facebook?s changes have targeted specific behaviors like click-bait headlines or overly promotional posts from brands and publishers, its most recent update is much more widespread.

The new algorithm consists of three tweaks that include making it more likely to see multiple updates from the same friend; placing content from friends more prominently in the News Feed; and surfacing fewer updates about friends liking or commenting on a particular post (like those from brands or publishers).

Facebook warned in its own blog post announcing the changes that ?post reach and referral traffic could potentially decline? as a result. In fact, some brands reported seeing their reach stats decline almost immediately after its release.
Read more on how to adjust to Facebook changes...

See also:

The Facebook API That Provides Friend Data To Apps Will Shut Down Tomorrow
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
Thanks for sharing David! I don't keep up with FB at all but should. So this is much appreciated!
 

  Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide


Google Product Exert

Top