Since the Google Pidgeon update my traffic has fallen off markedly. Pre-Pidgeon I had good 7- pack ranking with positive reviews. Post-Pidgeon I see a lot less of the 7-pack. I am ranking from #1 to #3 in the packless organic,and I would think that is good news. My experience, however, suggests that the 7-pack was more effective than high ranking without the 7-pack. For what it is worth!