Trying to differentiate g+ from facebook. Any major things we should note when creating out content (other than adding more links)?
Should they be different? Should g+ be strictly for search? What is your g+ strategy?
Google+ and Facebook automatically differentiate themselves - it's not something "you" need to do.
These two platforms attract different types of audiences, and each channel ideally should receive different messaging tailored to that audience.
Same with all the SoMe platforms.
Creating your avatars is the key strategy for each platform.