G+ - Gone for Good?

aputtock

Member
Joined
Aug 21, 2017
Messages
69
Hello all,

My discussion is twofold today -

First point:

My agency noticed around September that we were no longer able to enable Google+ pages for clients in our G Suite bulk accounts.

After escalating this issue with Google, we got the message from GMB support that new GMB are no longer associated with Google+ pages.

However, our clients who have added us as managers on their listings do appear to have the ability to enable Google+.

This leads me to believe that it may be that we use a bulk account with many different listings, however there's no way to be sure as GMB support doesn't normally like to comment on G+ issues (other than the basics).

Which leads me to my second point -

Is Google + dead?

What is the optimization value, to a business, of a Google + page (beside social signals)?

Since the removal of NAP information and the classic view of G+ last year, how relevant is Google+ as a local ranking factor?

Open to discussion!

All feedback is welcome.

Thanks, A
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,313
Hi A,

Yes GMB and G+ are totally separate now so there is no benefit to using G+ for local.

However if you need some of the other G+ features like Communities, or Social, the platform is still there to use. I think it's lost a lot of popularity though. So if you want to use it for social you'd really need to push page to users via your site and/or email or they likely won't find it since disconnected and does not rank in search.

Other thoughts?
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
86
Didn't Mike B. do a presentation at Moz Local (Are Words the New Links?) talking about the importance of G+?

Link here- https://moz.com/mozcon-local-videos (Video is at the bottom of the page). From what I understand, Google+ can be really important if you use it correctly.
 

Blake Denman

LocalU Faculty
Joined
Nov 6, 2013
Messages
161
Didn't Mike B. do a presentation at Moz Local (Are Words the New Links?) talking about the importance of G+?

Link here- https://moz.com/mozcon-local-videos (Video is at the bottom of the page). From what I understand, Google+ can be really important if you use it correctly.
That presentation had to do with review sentiment and keywords used in reviews from third-party sites and GMB listings can influence ranking.

Dan Leibson and Andrew Shotland just published research backing this up too.

Mike did do a talk (or maybe a blog post) about posting on G+ to increase ranking, which it did (sample size of 1) while consistently posting.
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
86
You must not have watched the video I referenced in the link; that presentation also talks about "posting on G+ to increase ranking" in the latter half.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,313
I didn't watch the whole video but I know Ben Fisher was behind it and did much of the research. Ben talked to me about it a bit.

MozCon Local was back in Feb, so I'm pretty sure when they were talking G+ and local ranking that was back when G+ was still connected to GMB & local. So I wonder, if we asked them today, if they would still think the same now that there has been a complete disconnect?
 

Blake Denman

LocalU Faculty
Joined
Nov 6, 2013
Messages
161
You must not have watched the video I referenced in the link; that presentation also talks about "posting on G+ to increase ranking" in the latter half.
Didn't watch the video bc I was at MozCon Local for the presentation.
 

CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
86
@Linda- What an interesting thought, I wonder if we could find that out.

@Blake- You don't see the natural response there: "You must not have been paying attention, that presentation also talks about "posting on G+ to increase ranking" in the latter half."? I'm really confused by this interaction per the thread. I think we are trying to figure out if G+ can drive rank.
 
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