GMB Agency Dashboard Conversion

Shelly

Member
Joined
Jul 19, 2019
Messages
8
I am considering creating a GMB Agency Dashboard for ongoing management of our client GMB accounts. We currently have a "master" Google Account that we link client GMB accounts for management. This account is also where our Google Ads MCC lives and where we link Google Analytics Accounts so we have a single log-in to access what we need (only a few people have access to the master account, we grant individual access within the agency to others as needed for security purposes). This account is also where our personal agency GMB listings live.

I am wondering if the effort to create an agency dashboard under a brand new Google Account is worth it. What are the benefits we will see by going through migration to this platform? Will we be able to communicate with Google better as an agency? I can see the benefit of being able to link individual users for management within our agency but from an organization perspective, we would now need to maintain 2 different Google Accounts for our overarching product management (GMB vs. GA and Ads). I am not sure if it is worth the effort to complete the necessary work for the migration.

We currently are working with 8-10 small businesses with no more than 4 locations, however, we are actively growing this area of our agency. I'm torn.
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
3,135
Hey Shelly,

We use the agency dashboard. I'll copy over what I put in my training about the pros:

  1. The interface loads faster
  2. It’s easier to keep different sets of businesses separated and have different employees manage each group.
I'd say for #2, it makes it a lot better since you no longer have to share logins. I know I've heard others say that the loading speed makes a big difference if you have a ton of listings.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,201
It can still make sense to also create individual google accounts to associate with clients' GMB listings in addition to your agency dashboard.

Why?

Because you may want to use some free or paid WordPress plugins to do things like auto-publish WordPress posts as GMB posts, or to display Google reviews on the clients' websites.

So why do you need client-specific google accounts for that?

Because those types of plugins require that you provide GMB login credentials in order to perform their tasks. We don't want to enter our agency dashboard credentials into clients' websites, because our agency credentials can be used to gain access to all our clients' GMB profiles.

That would be a bad thing.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,201
One more thing to consider in this regard...

If you are inclined to utilize, ahem, "aggressive" tactics with your clients' GMB profiles, it might be a good idea to try to insulate your clients' GMB profiles from each other. That could argue in favor of not using an agency dashboard or any other obvious way of associating them all with each other.

Not that anyone here would use such tactics or anything.

Just saying...
 

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