GMB Business name beats all!

Caroline

Member
Joined
Jun 14, 2017
Messages
56
Hi,

A business came to me about how they have dropped off Google Maps for keyword "piano lessons location" since there has been an influx of GMB listings with names such as John Smith- Piano Teacher or Piano Teacher Location. For the search "piano lessons location" the guys with the keywords in their business name jump to the 1st, 2nd and 3rd regardless of how poor their website is or anything else. It is a bit frustrating that people can still get away with it. I don't want to ruin anyone's business by telling Google when these guys probably don't know they are doing anything wrong and are trying to make a living. There are literally loads of them so it would need many listings to be removed which is impossible. Has anyone else seen this type of thing and apart from notify Google, been able to trump the business name keywords?
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
320
I agree with the others. But you don't necessarily have to report the listing as spam though if you'd like to take a kinder approach. If there is a website with a different business name linked to the listing, then I'll report the business name as being incorrect along with the correct business name.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,225
If there is a website with a different business name linked to the listing, then I'll report the business name as being incorrect along with the correct business name.
Fair point. You can use the "suggest an edit" tool for that. I often do it that way, unless it looks like the spammer is egregiously spamming in other ways too, or if they keep on coming back over and over again with changing the title back to the spammy version.
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
144
Hi,

A business came to me about how they have dropped off Google Maps for keyword "piano lessons location" since there has been an influx of GMB listings with names such as John Smith- Piano Teacher or Piano Teacher Location. For the search "piano lessons location" the guys with the keywords in their business name jump to the 1st, 2nd and 3rd regardless of how poor their website is or anything else. It is a bit frustrating that people can still get away with it. I don't want to ruin anyone's business by telling Google when these guys probably don't know they are doing anything wrong and are trying to make a living. There are literally loads of them so it would need many listings to be removed which is impossible. Has anyone else seen this type of thing and apart from notify Google, been able to trump the business name keywords?
Caroline, if it is an independent music teacher, chances are, they don't have a business name or a DBA. Maybe they have an unofficial business name that they perhaps go by, but it isn't registered with the state. In this instance, I don't see anything wrong with John Smith: Piano Teacher

Otherwise, if it was just John Smith, it would kinda be hard for a person to know if they have the right listing when they see it show up in the search results.

(My wife is a private cello teacher, and she doesn't have a GMB listing. But on her website, we have an 'unofficial' name- Jenny's Cello Studio). I'm not sure which direction I'd go if she ever decided she wanted more business and needed to get more leads from the internet.
 

Caroline

Member
Joined
Jun 14, 2017
Messages
56
Hi,

Yes I know what you mean. But these guys only appear on the GMB, their organic ranking is way down and so it is only luck that they have a GMB name with the keywords in it. It just doesn't seem fair when regular businesses put a lot of effort into their website, hosting, SEO, social media etc and really all it takes is a few keywords into GMB and you've hit the jackpot!
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,225
But on her website, we have an 'unofficial' name- Jenny's Cello Studio). I'm not sure which direction I'd go if she ever decided she wanted more business and needed to get more leads from the internet
I would suggest that having a title like "Jenny's Cello Studio" would be ok but not "Jenny's Cello Studio - Boston" or wherever you are located.

Does she have a city business license (I'm assuming she gives lessons in your home)? What business name does it display on that document?
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
144
Right, we wouldn't stuff a city in the title in a case like this. If it's a multi location business, yes, you can do that. In this instance, no. No business license. She goes to other people's homes to give lessons.
 

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