GMB Insight Showing Completely Irrelevant Search Terms


OnlineLobstar

Forum Member
Joined
Sep 9, 2018
Messages
16
Please look at the screenshot. Why would GMB insight show my client business for these irrelevant search terms? Doesn't make any sense. The business is in video production and Internet marketing niche.
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
184
Out of curiosity what are all of the categories you have for this location?
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,062
Here's an interesting one from our Sterling Sky insights.

We created a resource called the Local SEO Black Belt Quiz so it seems that the mention of BJJ (Brazilian Jiu-Jitsu) is getting picked up somewhere along the line.

 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,414
I noticed Starbucks & Coffee both showing up as search terms for Sterling Sky but then realized it makes sense (somewhat) because I've written blog articles and included both terms in my articles as examples. Do a site:domain.com "keyword" search on Google and see if that term shows up anywhere on your site and let us know if it does.
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
184
I would love to see more examples for an article I am writing. Also, a comparison of terms that show there were many queries shown and if that keyword shows any data in GSC or GA.
 

OnlineLobstar

Forum Member
Joined
Sep 9, 2018
Messages
16
Even though those terms, unrelated to the business, mentioned in the website once or twice, I can not accept why Google will show my client business for those completely irrelevant queries? Then I must say there is an issue with the Google local SERPs.
 

Justin Mosebach

Forum Member
Joined
Oct 22, 2018
Messages
27
While I'm glad that GMB has started providing keyword data, my favorite source is still GSC.
 

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