GMB listing numbers tanked

rhull

Member
Joined
Oct 9, 2019
Messages
8
Hi all

One of my clients based in NYC has seen his My Business visitor numbers tank the past 3 weeks or so. His latest numbers are 26,592 for the quarter, 8,251 for the past month but the last week or so has seen just 1300 views or so. So around 1k less at least than normal.

We have been posting posts and photos etc regularly, although responding to reviews had been neglected for a few months. Also, I had moved his site over from Godaddy (where it struggled) to WP Engine and there were a few technical issues with the move but the site wasn't down, but it wasn't as healthy as it was. It's all good again now and the loading speeds are super fast now.

Can we expect an upturn in fortunes? All reviews have been responded to now and any new ones I am responding to very quickly. Is there anything else I should be aware of? Oh and it seems another business in his building has replaced where his listing normally was. And this other listing has basically nothing to it, not even any reviews.

It's just weird the way things dropped so quickly. Business name is Back and Body Medical NYC.

Thanks in advance.
 

rhull

Member
Joined
Oct 9, 2019
Messages
8
His GMB profile.

Looking at his insights numbers. Plus he says business has been really slow. His numbers on analytics for his site are a little less, but nothing like his GMB numbers recently.
 
Joined
Sep 22, 2017
Messages
15
His GMB profile.

Looking at his insights numbers. Plus he says business has been really slow. His numbers on analytics for his site are a little less, but nothing like his GMB numbers recently.
I was going to suggest it was a reporting issue as I have had several actual flatline days. However, if your client is reporting slow business, then obviously it's not a reporting issue.
Offices within buildings are tough, especially if the same industry or practice area practioner exists.
Taking extra steps to get them seen is important. So, responding to reviews is great, keep doing that. Thumbs up reviews, questions, and answers.
Be sure upload a lot of relevant photos. Even ask the client or their staff to take photos with their phones and send them to you.
Be sure you tag the photos with your clients name!
Put those photos in a public Google Photo Album.
I always say local SEO, well and SEO in general, is like spinning ates, in heels, backwards and looking cute.
 

rhull

Member
Joined
Oct 9, 2019
Messages
8
Thanks Andrea, I hadn't noticed thumbing up reviews, I will start doing that for him as well. And I never captioned images either so I will go back and do a bunch every day. He has a lot uploaded, absolutely crucifies his competition in comparison.

It's never had this issue before, but it's always good to hear new tips of things that may have been missed in the past.
 

rhull

Member
Joined
Oct 9, 2019
Messages
8
@JoyHawkins they were looking ok. Past month 174 site visits, 200 with directions and 137 calling. This week the only action is 7 phone calls. I've never seen such a drop so abruptly.
 

Ian Hammond

Member
Joined
Oct 15, 2018
Messages
20
Is that other business in their building in the same GMB Category? One thing I picked up from @JoyHawkins et al at Local U was Google will only show one business per category within, was it 300 feet?

I would also check to see if they are getting pushed down by spam listings. It seems pretty ubiquitous across categories and geos.
 

rhull

Member
Joined
Oct 9, 2019
Messages
8
Ok, I see. Now how does that work? Are they permanently in the 3 pack now? Apart from more regular postings, and reply to reviews, what else can I do? Get back links to the listing? And the blag ones can be reported I assume? I've never come across this issue before.

And how can a fake listing with no reviews or anything on it even outrank one that's been around for ages and has so much on it? That seems a pretty fundamental flaw with Google's algorithm imo.
 

JoyHawkins

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Jul 18, 2012
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