GMB listings for medical practice with multiple doctors

Janell H

Mar 18, 2014
Hi experts! Our client has 8 eye doctor practices throughout the Southeast and they have 12 doctors who practice at many of their locations. Right now we have a GMB listing set up for their 8 office locations.
  1. What are the best practices for setting up their practitioner GMB listings?
  2. Do you even recommend that we create GMB listings for all 12 doctors?
  3. How would we choose which office locations to use for the practitioner listings?
We want to follow the best practices, of course, so your expert advise would be greatly appreciated. Thanks so much.

Colan Nielsen

LocalU Faculty
Jul 19, 2012
Hi Janell,

I would create practitioner listings, but only if:
  1. The primary GMB category can be different than the main practice GMB listing. For example, if the main GMB is using "Eye Care Clinic" you could create a practitioner listing and use "ophthalmologist".
  2. Use a different GMB landing page for the practitioners. For example, if the main practice GMB links to the homepage, make sure the doctor pages link to an internal page like their bio page.
The bottom line from a local search perspective is you do not want multiple GMB's at the same location targeting the same thing.

Here's a few resources to check out:


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