Gold Nuggets from LocalU Advanced - SMX Seattle

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
Today I'll be sharing highlights that come out of LocalU Advanced in Seattle. As you know some of the latest tips and industry news is shared at these events AND the most important things we know we should be doing but forgot about, are sometimes brought back to light.

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Feel free to copy Tweets you see that you feel are important too as I may miss some throughout the day. OR if you are AT the event, please feel free to post updates here as well.

Here we go...

<blockquote class="twitter-tweet"><p>Full day of hardcore Local. <a href="https://twitter.com/search/%23LocalU">#LocalU</a> Advanced in Seattle at <a href="https://twitter.com/search/%23SMX">#SMX</a> <a href="https://t.co/DiLCt0LhG8" title="https://vine.co/v/blTwhxjKUbu">vine.co/v/blTwhxjKUbu</a></p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/345209604285804544">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p><a href="https://twitter.com/search/%23LocalU">#LocalU</a> Advanced at <a href="https://twitter.com/search/%23SMX">#SMX</a> starts out today with @<a href="https://twitter.com/mblumenthal">mblumenthal</a> letting everyone know stepping in front of a bus will kill them.</p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/345204478569508864">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>We’re comparing features of the major players in the local space. <a href="https://twitter.com/search/%23localu">#localu</a> advanced <a href="http://t.co/FxFLsIHxXL" title="http://twitter.com/localuniv/status/345205318051049473/photo/1">twitter.com/localuniv/stat…</a></p>— LocalU (@localuniv) <a href="https://twitter.com/localuniv/status/345205318051049473">June 13, 2013</a></blockquote>
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Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
<blockquote class="twitter-tweet"><p>Google's Joel Headley ( @<a href="https://twitter.com/headley">headley</a> ) with an open Q&A. Direct insight for <a href="https://twitter.com/search/%23LocalU">#LocalU</a>, super valuable! <a href="http://t.co/xdgImYiTRk" title="http://twitpic.com/cx0nuo">twitpic.com/cx0nuo</a></p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/345238248550957056">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>"Search is moving from a demand model to an assist model" Google's @<a href="https://twitter.com/headley">headley</a> at <a href="https://twitter.com/search/%23LocalU">#LocalU</a> Advanced at <a href="https://twitter.com/search/%23SMX">#SMX</a> Seattle.</p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/345238542403915776">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Wait for Google to migrate your business listing to Google Plus. <a href="https://twitter.com/search/%23localu">#localu</a></p>— Mary Bowling (@MaryBowling) <a href="https://twitter.com/MaryBowling/status/345241249898459139">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Wait for Google to migrate your business listing to Google Plus. <a href="https://twitter.com/search/%23localu">#localu</a></p>— Mary Bowling (@MaryBowling) <a href="https://twitter.com/MaryBowling/status/345241249898459139">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Head Engineer for Google Places answering questions at <a href="https://twitter.com/search/%23LocalU">#LocalU</a> is awesome!</p>— Mary Bowling (@MaryBowling) <a href="https://twitter.com/MaryBowling/status/345244585594847233">June 13, 2013</a></blockquote>
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Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
<blockquote class="twitter-tweet"><p>Head Engineer for Google Places answering questions at <a href="https://twitter.com/search/%23LocalU">#LocalU</a> is awesome!</p>— Mary Bowling (@MaryBowling) <a href="https://twitter.com/MaryBowling/status/345244585594847233">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Good thing that Joel Headley can take some good natured ribbing <a href="https://twitter.com/search/%23LocalU">#LocalU</a></p>— Mary Bowling (@MaryBowling) <a href="https://twitter.com/MaryBowling/status/345259367941165056">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/matsiltala">matsiltala</a> on unGoogling your Search strategy at <a href="https://twitter.com/search/%23LocalU">#LocalU</a>. Over 1000 links from a Pinterest campaign. Wow</p>— Mary Bowling (@MaryBowling) <a href="https://twitter.com/MaryBowling/status/345257364921913345">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Average time spent on Pinterest is 10 minutes and 10 seconds per @<a href="https://twitter.com/matsiltala">matsiltala</a> <a href="https://twitter.com/search/%23LocalU">#LocalU</a></p>— Mary Bowling (@MaryBowling) <a href="https://twitter.com/MaryBowling/status/345257782360027136">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/calebdonegan">calebdonegan</a> getting ready to present on paid search strategies for local. <a href="https://twitter.com/search/%23localu">#localu</a> <a href="http://t.co/SQKn2drHSn" title="http://twitter.com/mattlongbalihoo/status/345302215541547008/photo/1">twitter.com/mattlongbaliho?</a></p>— Matt Long (@mattlongbalihoo) <a href="https://twitter.com/mattlongbalihoo/status/345302215541547008">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>"Local searchers are much further down the purchase path" via @<a href="https://twitter.com/calebdonegan">calebdonegan</a> <a href="https://twitter.com/search/%23localu">#localu</a></p>— Matt Long (@mattlongbalihoo) <a href="https://twitter.com/mattlongbalihoo/status/345303502395932672">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Paid search for local/geo generates 4 phone leads for every 1 web lead via @<a href="https://twitter.com/calebdonegan">calebdonegan</a> at <a href="https://twitter.com/search/%23LocalU">#LocalU</a> Advanced</p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/345305767143936000">June 13, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>"Local landing pages are a MUST for local paid search." @<a href="https://twitter.com/calebdonegan">calebdonegan</a> <a href="https://twitter.com/search/%23localu">#localu</a></p>— Matt Long (@mattlongbalihoo) <a href="https://twitter.com/mattlongbalihoo/status/345312671362609153">June 13, 2013</a></blockquote>
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