- Oct 25, 2013
For those who missed it, Google Home Service ads is expanding out to a few new industries, and moving into more cities in the US.
As I was figuring, Google Home Service ads are expanding into industries where fake business listings are a big problem, and verification methods aren't fully effective at identifying real businesses. Locksmiths of course were one of the ones they started with, but painters, electricians, and towing companies are all SABs with some spam issues in their vertical. Anyone specializing in working with business owners in a spam heavy SAB industry will definitely need to keep a close eye on things, but I think ultimately this particular Google product offering isn't going to influence our work in more concrete, trustworthy industries. What do you think?Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities.
Painters, electricians and towing companies can now run ads through AdWords Express, joining locksmiths and plumbers, house cleaners and handymen.
Google launched home service ads in 2015 with a pilot in San Francisco. The ad product is also available in Stockton, San Diego, Los Angeles and Philadelphia ? marking its first availability on the East Coast ? in addition to the San Francisco Bay Area. Read the rest.