- Feb 8, 2017
Has anyone seen much difference in leads generated with their existing PPC campaigns since google has broadened it's "Home Services" program?
Hey Miriam I just wrote up a post about Local Service Ads here:That's great, Joe. Yes, I'd think cost per click/lead + volume would be the most important metrics.
CPA here is for a call or Web form not a booked service call. The two mediums adwords & Lsa are converting into booked service calls at essentially the same rate.I second Miriam. Thanks Joe. Your post seems to indicate 0 churn as the CPA of $18 is the same as the cost per lead. So did this client receive 102 leads--all of which turned into customers?
Thanks again for the great post. I'll share it as well.
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