- Feb 8, 2017
Has anyone seen much difference in leads generated with their existing PPC campaigns since google has broadened it's "Home Services" program?
Hey Miriam I just wrote up a post about Local Service Ads here:That's great, Joe. Yes, I'd think cost per click/lead + volume would be the most important metrics.
CPA here is for a call or Web form not a booked service call. The two mediums adwords & Lsa are converting into booked service calls at essentially the same rate.I second Miriam. Thanks Joe. Your post seems to indicate 0 churn as the CPA of $18 is the same as the cost per lead. So did this client receive 102 leads--all of which turned into customers?
Thanks again for the great post. I'll share it as well.
|Thread starter||Similar threads||Forum||Replies||Date|
|Google putting home page title keyword on other pages||Organic SEO||6|
|How to Create the Perfect Home Services Listing on Google, Angie's List, and Home Adv||Grade.us Review Management Solutions||3|
|Contractors: Free Google Webinar on Digital Marketing for Home Services||Local Search||2|
|Google Testing New Paid Home Services Local Pack||Paid Search||10|
|BREAKING: Is Google Getting into the Home Services Market Like Amazon?||Google My Business & Google Maps||6|
|Google putting home page title keyword on other pages|
|How to Create the Perfect Home Services Listing on Google, Angie's List, and Home Adv|
|Contractors: Free Google Webinar on Digital Marketing for Home Services|
|Google Testing New Paid Home Services Local Pack|
|BREAKING: Is Google Getting into the Home Services Market Like Amazon?|