Google Home Services vs PPC

Kyrton

Member
Joined
Feb 8, 2017
Messages
14
Has anyone seen much difference in leads generated with their existing PPC campaigns since google has broadened it's "Home Services" program?
 

joetroyer

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Joined
Jan 3, 2016
Messages
8
We?re working a PPC Campaign right now in a vertical across 15 cities in the US. I can tell you google home services is cheaper in most of the markets. I could easily do a little case study on this... I?f that?s if value let me know
 

Kyrton

Member
Joined
Feb 8, 2017
Messages
14
Thanks for the offer.

I was just curious if there was a drop in clicks on the PPC now that Home Services has come out.
 
Joined
Jul 23, 2012
Messages
483
Joe,
I, for one, would love to see a case study on that. Hope you'll publish one! Please, let me know if you do.
 

joetroyer

Member
Joined
Jan 3, 2016
Messages
8
Hey Miriam, just reached out to one of my clients for permission to share. I?m sure they will be fine with it...

Anything in particular you?d like to see?

For me I?m thinking CPA & volume comparison.
 
Joined
Jul 23, 2012
Messages
483
That's great, Joe. Yes, I'd think cost per click/lead + volume would be the most important metrics.
 
Joined
Jul 23, 2012
Messages
483
Joe, that is an absolutely AWESOME blog post, and I'm going to go tweet it right now. I'll be putting it in the Moz Twitter lineup as well. What a thorough tutorial, and the real gem in there was the numbers you saw of LSA vs. Adwords - whoa!

Thanks so much for the effort you put in on this. Really an excellent writeup.
 

joetroyer

Member
Joined
Jan 3, 2016
Messages
8
Appreciate the kind works Miriam! And the share it means a ton! We are excited to share a whole lot more on our blog this year... If there's anything you think we should add, or cover in the future let us know!
 

Chris Alphen

Member
Joined
Jul 23, 2012
Messages
33
I second Miriam. Thanks Joe. Your post seems to indicate 0 churn as the CPA of $18 is the same as the cost per lead. So did this client receive 102 leads--all of which turned into customers?
Thanks again for the great post. I'll share it as well.
 

joetroyer

Member
Joined
Jan 3, 2016
Messages
8
I second Miriam. Thanks Joe. Your post seems to indicate 0 churn as the CPA of $18 is the same as the cost per lead. So did this client receive 102 leads--all of which turned into customers?
Thanks again for the great post. I'll share it as well.
CPA here is for a call or Web form not a booked service call. The two mediums adwords & Lsa are converting into booked service calls at essentially the same rate.
 

Chris Alphen

Member
Joined
Jul 23, 2012
Messages
33
thanks for the clarification Joe. We have a plumbing/HVAC client who is in LSA but the campaign has been in pause mode from the beginning since staff is too busy. At some point we'll turn it on, if for no other reason than to determine the CPA. In the meantime would you care to share conversion % of LSA leads?
Also I was told by a Google rep that leads are now by phone call only--web forms are out. We'd either take the call live or it would go to voice mail where it would show up in the dashboard under new.
 

joetroyer

Member
Joined
Jan 3, 2016
Messages
8
After cancellations - actual service calls that get completed runs 65-75% of the charged leads from LSA.
 

Chris Alphen

Member
Joined
Jul 23, 2012
Messages
33
Thanks again Joe. We might just only turn on the higher value HVAC leads under those metrics.
 

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