Google Ignores Edu Links Because They Are Spammed More


djbaxter

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The longstanding myth that there is something special about getting links to your site from .EDU sites and other TLD's with presumed extra link juice or authority has been debunked repeatedly over the years but it is still surprisingly resilient.

Here is John Mueller debunking it again, in perhaps the strongest language yet.

Google Ignores A Lot Of Edu Links Because They Are Spammed More
by Barry Schwartz, Search Engine Roundtable
September 3, 2018

Google's John Mueller said that Google ignores a lot of links on EDU TLDs because they are more often link spam targets. Google said there is a misconception that EDU links are more valuable, hence why they are more of a spam target and thus why Google ignores more spammy links here then other places.

John said this on Twitter "Because of the misconception that .edu links are more valuable, these sites get link-spammed quite a bit, and because of that, we ignore a ton of the links on those sites. Ideally, they should just nofollow all of those links instead of us having to ignore them."

John ☆.o(≧▽≦)o.☆ @JohnMu

Because of the misconception that .edu links are more valuable, these sites get link-spammed quite a bit, and because of that, we ignore a ton of the links on those sites. Ideally, they should just nofollow all of those links instead of us having to ignore them.

4:55 AM - Sep 3, 2018
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First of all, every relevant links matter if it can drive referral traffic.
Check the backlink source If-

  • It is publishing relevant content regularly.
  • It is getting good amount of organic traffic.
  • Users are interacting with their content.
  • The link can bring referral traffic
  • The link are published through editorial review process.
Google is gradually decreasing the value of links. But the value of quality links can never be ignored. My advice will be,


  • Focus on quality over quantity
  • Stop counting No-Follow and Do-Follow links
  • Stop looking for exact matched anchor text links
  • Stop worrying about 3rd party link quality metrics.
  • Focus on getting backlinks from related websites
 

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