Google Local Knowledge Graph Showing Google+ Posts - How To & Examples


Linda Buquet

Moderator
Moderator
Joined
Jun 28, 2012
Messages
14,433
Likes
4,283
Local Google+ posts have been showing up in the Knowledge Graph for brand searches for awhile now. But I think many business owners and even consultants are not aware.

I was just talking to a bunch of Dentists about G+ and grabbed a screen shot to show them how if done right an eye-catching post could be showing up right in Google search, which could potentially mean an extra click and a new patient.

So wanted to show the great example I shared with them. (Just a random Dentist, no connection at all.)




NOTE: The posts only show with brand search right now and are not triggered by KW searches.

This issue came up at a post at our forum back in March. But I had been noticing posts showing up in the KP for a few months before that. Then Mike blogged about it when he saw the thread here.
One More Reason for an SMB to Engage with Google Plus

In Mike's post I think a couple folks were trying to figure out what triggered the posts showing up.
But I just spot checked numerous Dental and Chiro listings and all recent posts I found are showing up.

But whether an image shows or not depends on how the G+ post was created.

I am not going to pretend I've studied this in any great detail, but it looks to me like you need to directly embed an image in the post for the image to show in recent posts in the KP. So for example if you post a link to your blog, even though it shows an image from the blog post, that image won't show in KP. Here's an example:


Original Google+ Post



So the post above is the standard way you normally link to a post, with some commentary above the line, and the embedded post below.


Post in the Knowledge Graph



But as you see in the Knowledge Graph above, the post does not really stand out at all without an image to draw attention to it.

So to get image to show, need to do it the way the Dentist in the top image did it.


Here is screenshot of that original post from Dr Larson:


So you need to add the image directly in the post, not add a blog link which embeds the image from the blog post. Then if need to add a link to the post as well, need to do it in the body as a raw link. The link won't stand out as well then. So need to decide, what's more important, the image to grab attention to begin with (on the post and in the KP) or having the post link with title embedded, which could increase click-through.

So like I said, recent posts have been showing up for awhile now and this is just one more example of how Google is surfacing and displaying more Google+ content. I wanted to post because I thought that Dentist's post was a great example and I had a little more detail to share about how to trigger the images in the post.
 
Joined
Jul 18, 2012
Messages
283
Likes
62
Great find Linda!

I assume that you have to publish the post directly to Google+... I use dlv.it to post links of blog posts from clients' websites to their G+ page and I haven't seen any effect on their Knowledge Graph.

I wonder if I should test posting directly to the client's G+ page... but I don't think that's scalable.
 

Ben Bowen

Forum Member
Joined
Oct 27, 2013
Messages
49
Likes
14
Been seeing, and using this, for our company for a while now. I see the picture regardless of how I post. Maybe has to do with the setup of your blog?

Another nice benefit is that it pushes "people also search for" further down the page.
 

mborgelt

Local Search Expert
Joined
Jul 22, 2012
Messages
467
Likes
148
I've noticed on Google +, the image it selects is the one you set as the Featured Image if it is a wordpress site. if it is not a wordpress site, it generally will use the first image on the page.

Good find Linda, here is another example of how its becoming critical for businesses to utilize Google + not just for the listing, but for the social aspects as well
 

Ben Bowen

Forum Member
Joined
Oct 27, 2013
Messages
49
Likes
14
I've noticed on Google +, the image it selects is the one you set as the Featured Image if it is a wordpress site. if it is not a wordpress site, it generally will use the first image on the page.
Squarespace, which I use, has a similar setup where you designate a primary image for the post or page- must be why my images show.
 

cdawg2610

Forum Member
Joined
Jul 2, 2013
Messages
118
Likes
37
To add in my two cents from experience - when putting together the post on Google+ - add the photo first, and then text/link after that. For some reason, if you do it the other way, the photo still may not show up.
 

Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top