Google Partners Analytics Certification Study Guide

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Good question. We need something better than Google's default resources in the partners section.

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Margaret Ornsby

Local Search Expert
Joined
Jul 22, 2013
Messages
501
Totally agree Colan, that's why it's clear the algo is putting waaaay too much emphasis on name.

  • If you look at their website, it's clear it's just a pub.
  • In the Knowledge Graph, G's summary is "Classic pub grub served in a big, casual venue with a pool table, plus TV sports and TAB facilities." No mention of beds.
  • If you look at a handful of the citations, none of them show any kind of accommodation available.
  • If you look at the location on maps, the info window that shows lists "bistro" as the category.
So all those signals are being ignored or overruled by the name. The local finder isn't leveraging what Google already knows about the business - it's making wild guesses based on heaven knows what.

Staggering.
 

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