Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites

Joined
Aug 7, 2013
Messages
751
I've been wanting to do this for a while now and with this news along with this weeks hacks we have decided to add a link in the footer to an Anti Spam page, which includes outbound links to resources.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
Thanks Kate. I saw that but didn't have time to share so appreciate you doing it!
 

Greg Schueler

Member
Joined
Mar 14, 2013
Messages
139
I just read that too and stopped by to mention it.

I heard that they were going to implement this in the future, and apparently they have been using this as a small ranking factor for a few months now.

Any correlation with the Pigeon Poo? I haven't been looking for https on all these weird rankings that are popping up. the 'no-website' G+ pages that are ranking are definitely https. :confused::confused:
(ha-ha, just added another layer of "#%*#%^" to the already confusing times - sorry)
 

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
Https protocal Now Part of Google's Ranking Factors

Before you go jumping to change your site to be more secure, this change only affects 1% of global searches according to Google. Here is the article. It was posted a couple of weeks ago but I just saw it in my feed.
 

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
SOB...lol I did search and I see why my searches didn't come up. You guys are on top of your game.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
No worries Luke, it happens all the time. :)

FYI sometimes need to do Google search, it finds thing the forum search box doesn't.
One of these days I need to add Google search to the forum.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,824
There's really no reason to do this. It's a very lightweight ranking signal.

It's too much of a hassle to even go through really, in my opinion.
 

Lloyd Silver

Member
Joined
Jul 21, 2014
Messages
134
I agree that right now, I wouldn't go back to existing sites and add an SSL certificate solely for what has been said is a very small ranking factor for very few search queries.

With that said, Google is clearly making a statement that they believe this is important. Ever since I heard this was a possibility a couple of months ago, I've been making all of my sites secure in anticipation of this becoming more important as time goes by.

But keep in mind there are two components (at least) to what I believe Google is looking for here. First, the obvious additional security that an SSL certificate brings. Second, the additional trust that is established by advanced SSL certificates that not only confirm domain ownership but that there is a real company behind the certificate.

For me, the most important point of all of this is to continue looking for ways to establish trust in Google's eyes. SSL certificates, malware scanning, industry associations, even local citations - all are ways for us to prove legitimacy.
 

djbaxter

Administrator
Administrator
Joined
Jun 28, 2012
Messages
2,788
No worries Luke, it happens all the time. :)

FYI sometimes need to do Google search, it finds thing the forum search box doesn't.
One of these days I need to add Google search to the forum.
Or Sphinx. I have that at Psychlinks. Much better and faster than vBulletin's native search. Does it's own indexing on the server outside of vBulletin and uses that to serve up search results.
 

BWrightTLM

Member
Joined
Sep 16, 2013
Messages
35
I just had a prospect give me a call and say that they moved their entire site to https a couple months ago and almost immediately had a 40-50% decrease in website traffic.

Has anyone else experienced this? You think it would benefit to go back to http?

The business sells window furnishings online.
 

Margaret Ornsby

Local Search Expert
Joined
Jul 22, 2013
Messages
494
This is a little off track with local, but thought I'd share...

I might build new sites with https, but not go thru the enormous pain you'll go thru in trying to convert a site. And even then, that new site would need to get enough traffic to make it worth the extra costs and hassles.

I'm always hearing about https in terms of ranking and the promise of increased ranking. Without knowing more details about Ben's prospect, it's hard to say if they did that transition well or made a boo-boo in the transition. But switching to https is certainly not the thing that will save a site that's tanking -

One huge benefit I've never seen anyone write about with https is Analytics and referrer traffic.
If SoMe is a part of your strategy with your client, then is analytics showing anywhere near the right numbers?
RFC 7231 - Hypertext Transfer Protocol (HTTP/1.1): Semantics and Content A user agent MUST NOT send a Referer header field in an unsecured HTTP request if the referring page was received with a secure protocol Now go look at your G+ page, FB page and Twitter page.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,824
I just had a prospect give me a call and say that they moved their entire site to https a couple months ago and almost immediately had a 40-50% decrease in website traffic.

Has anyone else experienced this? You think it would benefit to go back to http?

The business sells window furnishings online.
It may not be the https itself.

Have you taken a look at Google Webmaster Tools to see if there are any 404's from the site transfer or something else?

Any time you make a major change to a website, there are always possible ranking issues that can arise.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top