Google Testing Review Snippits in 3-Pack

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,999
I checked out the profile of the guy who left the review that got featured. He's not a Local Guide and has written 3 reviews for other guitar shops in the area so I'm wondering if Google is using that at all as a reason to chose his review to feature. Oddly his review isn't even in the top 5 "most helpful" reviews on this listing.

I see a LOT of potential for this to go south. Imagine you are this business:
Review Snippit Gone Bad.png

 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,024
Nope. I tried a few different searches with and without geo and using different locations and I can't replicate it at all. Just review stars, but no snippets.

And I have to agree that if this somehow becomes the norm, it could be a potential pitfall.
 
Joined
Mar 25, 2014
Messages
173
Definitely not showing up in Australia (not that I expected it to ;) )

Interesting investigative results Joy - if they do end up going down this path, then yes it would be nice to have some 'weight' behind the chosen review (Local Guide, physically visited the location, uploaded a photo, identified as most helpful, etc etc) rather than randomly selected.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,125
Since they already show reviews in some cases in the KG, is this really all that different? the only big deal is *WHICH* review(s) they choose to display. In both places, actually.
 
Joined
Mar 25, 2014
Messages
173
Hi Tm,

That's actually the biggest issue I have with this new feature. Review snippets cause quite a bit of grief already, due to the lack of control over which review is used and arbitrary choice of words - such as using different parts of the same review to make up different snippets, or even taking a phrase out of context so that a positive becomes a negative ("No-one understood my problem like the experts at Guitar City" becomes "No-one understood my problem..." for example).

Unless there's a bit more weight behind the reviews chosen for this feature, then I see the same problems coming up for business owners.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,125
..Review snippets cause quite a bit of grief already, due to the lack of control over which review is used and arbitrary choice of words...or even taking a phrase out of context so that a positive becomes a negative...

Unless there's a bit more weight behind the reviews chosen for this feature, then I see the same problems coming up for business owners.
Yes, I agree. Since it's Google's "house", they get to make the rules, no matter how arbitrary or ill-conceived. It seems like the best defense here is to work hard to encourage postings of authentic favorable reviews, no?
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top