Google's "Bayesian" Averaging for Reviews

mborgelt

Member
Joined
Jul 22, 2012
Messages
471
We have been spending some time studying Google's review metrics and know they use some sort weight system for reviews but I have never seen a company with a 5-star rating, even when they have all 5-star reviews until I looked at this business:

2015-02-20_13-27-44.jpg

This business has one 4-star review and they are still pulling a 5-start aggregate ranking. Can anyone provide some insight as to what is going here? Thanks!

 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,439
but I have never seen a company with a 5-star rating, even when they have all 5-star reviews
I have a 5 Star rating and all 5 Star reviews: https://plus.google.com/113358377118440631404/about

But I know that's rare. The only reason I do is because I don't think I have reviews anywhere else.
If I did it could water down my ratings.

I wonder if that company just has so many good reviews everywhere else that the one 4 star is not enough to bring their average down?
 

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