- Jun 28, 2012
Really interesting article about how predictive recommendations could minimize need for search in the future. Then where will we all be???
Thought-provoking and kinda scary!Google's Fight to Kill Search by 2020 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age
Inventing The Future of Search Means Inventing Life After It
There are several intersecting trends that may contribute to a future where the need to search is minimized and preempted. All of the trends center on the availability of data, which will in turn be processed, analyzed, and applied in ways to anticipate consumers' needs before those needs are expressed. The biggest contributor of data is consumers' mobility, and the precise location beacons will contribute to the precision of the predictive analytics.
The idea behind this has been around for a while ? the proverbial "walk by a Starbucks and get a coupon texted to you" scenario. But it's far bigger than discounts, and the data's far more powerful than that which indicates when one happens to walk by somewhere. The future hinges on mobility-fueled intelligence that knows that on Tuesday at 4, it should prepare a shopping list for you because you do your grocery shopping after work. It knows you dropped clothes off at a different dry cleaner so there's an opportunity to get you to switch. It knows that when you're traveling, it can guide you around the airport to your favorite kind of car at one of your preferred rental car companies without you ever needing to book it. All of these scenarios minimize or obviate the need for searching at all.